Biohaven’s Nurtec.com achieved the best visitors throughout branded affected person websites within the US from July 2021 to June 2022, with about 14,500,000 visits, adopted by Eli Lilly’s Emgality.com and Allergan’s Botoxchronicmigraine.com.
The very best proportion of visitors to those websites originated from direct sources, adopted by referrals and natural visitors. Web sites for a number of manufacturers, together with Emgality, Vyepti, Botox, and Nurtec, had related ranges of excessive direct visitors (73-83%), whereas Amgen’s Aimovig.com had the bottom (49%).
For affected person branded websites, Lundbeck spent essentially the most on digital show promoting (DDA) for Vyepti.com at $4.6 million, adopted by Allergan’s Botoxchronicmigraine.com at $4.3 million. Nurtec.com was supported by essentially the most paid key phrases by a big margin at roughly 12,400 key phrases, adopted by Aimovig.com at about 4,140 key phrases.
For branded healthcare skilled (HCP) websites within the US, Biohaven’s Nurtec-hcp.com had the best variety of visits at roughly 450,000 visits, adopted by Lundbeck’s Vyeptihcp.com (220,000 visits). The very best proportion of visitors to those websites originated from direct and natural sources. Lundbeck’s Vyeptihcp.com and AbbVie’s Ubrelvy.com had the best proportions of visitors from direct searches. Amgen spent essentially the most on DDA for Aimovighcp.com at roughly $35,000, adopted by AbbVie’s Ubrelvyhcp.com at roughly $12,000.
Between July 2021 and June 2022, the highest 20 social media migraine posts by quantity of interplay from pharma have been from branded accounts for Biohaven’s Nurtec, AbbVie’s Qulipta, and Amgen’s Aimovig. Solely two apps have been detected within the migraine area from pharma within the US: Eli Lilly’s Vega Migraine affected person app and AbbVie/Allergan’s Persistent Migraine Anatomy app for HCPs.
Most branded web sites in EUCAN are in Canada and are affected person directed. Few generated notable visitors between July 2021 and June 2022. PharmaSGP’s Formigran.de achieved the best visitors, with about 18,000 visits.
Between July 2021 and June 2022, a lot of the high 20 social media migraine posts by interplay in EUCAN from pharma have been from Teva and Eli Lilly’s company Twitter accounts.
- This report assesses key digital advertising metrics of pharma belongings in migraine, together with branded web sites for sufferers and healthcare professionals (HCPs), cellular apps, and social media accounts.
- Metrics embody web site visitors quantity, engagement, and supply, digital show promoting (DDA), paid search engine marketing (search engine optimization), cellular app downloads, and social media publish interplay.
- Nations embody the US, 4EU (Italy, France, Germany, and Spain), the UK, and Canada (EUCAN).
Causes to Purchase
- Perceive the digital advertising aggressive panorama in migraine, with a view of main affected person and HCP branded belongings throughout completely different areas.
- See what ways pharma firms are utilizing to drive visitors to their migraine branded belongings for affected person and HCPs, akin to DDA and paid search engine optimization.
- Perceive what sources of web site visitors are producing essentially the most visits to those belongings, akin to paid search engine optimization, social media, or natural searches.
- Evaluate high branded belongings for sufferers by how they deal with and assist completely different affected person wants.
- See what pharma social media accounts in migraine are essentially the most energetic and attaining essentially the most engagement.
- See main cellular app choices in migraine from pharma throughout completely different areas.
Key Subjects Coated:
- Govt Abstract
- US Affected person Branded Web sites
- US HCP Branded Web sites
- US Digital Show Promoting and Search Engine Optimization
- US Cell Apps and Social Media
- EUCAN Branded Web sites
- EUCAN Cell Apps and Social Media
For extra details about this report go to https://www.researchandmarkets.com/r/c0im42